Locket
Background
Role
UX/UI Designer
Tools
Figma
Timeline
1 month,
Current
Team
Alyssa Le (Co-Founder), Paulina Chee (Co-Founder), Janani (Co-Founder), Chloe Williams (Digital Artist)
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Summary
Teenagers across the U.S. are vastly uneducated about menstrual and sexual health. Due to failure of schools to provide comprehensive, effective sex education and the awkward nature that inhibits parents and children to talk about sexual health, they are left to self-educate; teens take to the internet, plagued with misinformation, contradicting answers, and overwhelming amounts of content, and their friends, who hardly know much more than they do.
Locket is a mobile application that aims to be the modern health pocket encyclopedia built for young adults, by young adults. Our team wants to turn scientifically-backed, medically-approved information into easy-to-understand, engaging educational content for teens to get quick answers to their real questions. Additionally, our platform plans to implement live support service via a chatline that connects users to real young adults, equipped with the right information.
User Research
Locket’s target users are menstruators ages 15-19 that want accurate information about menstrual and sexual health. Below is a breakdown of the key user insights we derived from this most recent round of interviews.
Themes
Finding friends/ roommates in college that they feel comfortable talking to about sex is easier.
When talking to friends about sex, the sexual experiences of friends give them credibility, even over the strength of the friendship.
Conversations are not always about getting answers but just hearing from someone who can relate makes them feel better.
Moms are used as a resource to talk to about period related problems and questions but not sex.
Google is a common resource for users to seek answers to questions. Users do not specifically use any other websites to find information. Rather, they just see what sites pop up for their specific inquiry. Even if answers are the same across multiple websites (which is fairly uncommon), users still do not necessarily feel “satisfied” after their internet searches. They are afraid that they might be an exception to what the internet says.
Recall elementary school presentations about menstrual health and health class for sexual health, but did not learn much.
Would rather listen/watch videos than read.
Users only seek specific information, but do not explore menstrual and sexual health information.
Users enjoy listening to other people’s stories and real experiences..
Pain Points
No close friends or family to share concerns and experiences with
Contradicting answers and misinformation on the internet
Overwhelming amount of content on search engines
Lack of confidence even after searching the internet
User Personas
Allie the Active Seeker
Allie is a senior in high school in a year long relationship with her boyfriend. They have been sexually active for the past sixth months. She does not feel comfortable talking to her parents about her sexual activity and has not seen a gynecologist.
Paula the Passive Seeker
Paula is a junior in high school. She has not had a serious relationship, but has had sexual encounters a handful of time within the past year. She is not actively concerned about her sexual health, but finds herself watching in TikTok videos about it when they come up on her For You page
Isabelle the Interested Info Consumer
Isabelle is a junior in high school. She has not had a serious relationship and is not sexually active. Although she is in no rush to become sexually active or get into a relationship, she is interested in the topic of romantic and sexual relationships.
Period Penny
Penny is a sophomore in high school. She is not sexually active. She has had irregular, heavy periods for the past two years. Penny searches Google whenever she gets her period to learn if what she has is normal. Penny has not seen a gynecologist.
Kareem the Cool Mom
Kareem is in her late 30s and her daughter is a sophomore in high school. Kareem wants her daughters to be prepared when she has sex and wants to be seen as a resource her daughter can go to but they get embarrassed and closed-off.
Competitive Analysis
Low Fidelity
Final Solutions
Next Steps
Make an interactive prototype of the entire flow for pitching purposes
Continue rounds of iteration and refinement on this current design
Conduct validation testing to ensure the workflow is actually intuitive to the target users
Stay tuned for updates!